Remember Grumpy Cat? Arguably one of the internet’s most famous ever pets, before she passed away in 2019, the adorable but undeniably sour-faced feline was believed to be worth over £80 million.
Wealthier than even the likes of Dwayne ‘The Rock’ Johnson (£70 million), Grumpy Cat’s £80 million fortune would also make her more than twice as rich as Jennifer Lopez, with a paltry-by-comparison £40 million (or so), according to American business magazine Forbes.
Despite her passing, Grumpy’s legacy lives on, with her hilarious made-for-television Christmas comedy flick—Grumpy Cat’s Worst Christmas Ever—a lasting reminder of her star status and a wealth of newcomers continuing to fly the flag for internet-famous pets.
This, of course, begs the question: Could your pet be next for internet megastardom?
Make Your Pet a Star on Social Media
Owners of cute pets, rejoice! It goes largely without saying that being adorable is your pet’s fast-track ticket to online fame and potentially untold riches.
Beauty, however, is very much in the eye of the beholder. In fact, many of today’s most popular celebrity animals have earned star status directly due to their unconventional appearances.
Take 10-year-old crossbreed pooch Tuna—of ‘Tuna Melts My Heart’ fame—with his exaggerated overbite, recessed jaw, and wrinkly neck, or dreadlocked former stray, Scamp the Tramp, voted 2019 winner of California’s famous annual World’s Ugliest Dog Contest.
With that in mind, here’s a trio of tips tailored toward raising your pet’s profile on social media.
Be Unique
The fastest route to social media stardom for your pet is one or more unique traits.
Whether it’s their appearance, a special skill, or a distinctive personality that shines through in their posts, standing out from the crowd in some manner is the quickest way to get noticed.
Hone Your Creative Skills
If your photography skills are on point, you’ve already won half the battle.
Instagram, in particular, relies heavily on stunning imagery. Meanwhile, video editing skills will help make your pet a star on YouTube.
Creating content in beautiful surroundings will help you and your pet stand out further, so don’t miss an opportunity to use your creative flair in that respect.
Consistency is Key
Be consistent with what and when you post, down to your tone of voice and other small details. Followers remain loyal when they know what to expect and when to expect it.
Be similarly consistent in your interactions with followers, and you’ll soon begin to feel to them like a member of their circle of friends and family.
Also, consider researching the top trending topics and hashtags, reach out to other popular pets for collaboration, stay fresh, and always be positive, and your furry, feathered, or fishy friend could be a star in no time!